Do Downloads promote DVD Sales?
The studios think so.
Many of last season’s shows have been available as downloads or viewable online for months now but that doesn’t seem to be hurting DVD sales. In fact, some studio execs believe it actually helps sell DVDs. They say downloads are a great way to get a viewer hooked on a show.
Warner Home Video consumer research has found, however, that consumers don’t view downloads as a replacement to DVDs. Warner found that more than half of downloaders say they plan to buy the DVD of the show they downloaded.
“Our research tends to indicate a different purchase motivator for TV on DVD vs. downloading,” said Jeff Brown, Warner senior VP and general manager of TV, family, animation and franchise. “Downloading tends to represent a benefit of immediacy, of catching up on an episode one missed.”
But consumers say they buy DVDs for convenience, repeatability and collectibility, he said.
“The true collector will want it in packaging with all the extras,” added Steve Feldstein, 20th Century Fox Home Entertainment senior VP.
I tend to feel the same way. I’m not a big fan of watching TV on my PC or iPod, and only do so when I have missed an episode. I buy the DVDs for their collectible value and to have them available whenever and wherever I want to watch them.
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